Exclusively for AGS Members
Old-World Craftsmanship
Two factors combine to make a beautiful diamond — the quality of the rough, and the mastery of the cut. Modern lab-grown technology continues to improve at warp speed, but for an exquisite piece of lab-grown rough to achieve its true potential requires old-world craftsmanship. Nothing reveals the inner beauty of a diamond like a masterful cut.
Diamond Perfection
As more consumers request lab-grown diamonds, discriminating jewelers are faced with presenting lab-grown through the luxury lens. Inexpensive lab-grown is available in abundance, but your high-end customers aren't coming to you for cheap lab-grown. They're coming for the novelty of the technology, the perception of sustainability, and the fun of acquiring a much bigger diamond than they otherwise may have purchased.
To respond to your specific luxury lab-grown needs, Primo Diamonds has created a special selection, PrimoSelect, and is making it available exclusively to AGS retailers.
Only the Best
Primo Diamonds offers only the best as-grown HPHT diamond material. Then, we select only the top 1% for our AGS PrimoSelect offering.
PrimoSelect diamonds are then sent to our most talented master polishers to produce diamonds of stunning beauty.